[Case Study] $157K Generated In Q4 2023
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I Generated $156,936.23 in Q4 2023 & Here’s My Exact Breakdown of How I Did It
This is specifically for:
→ high ticket business owners (consultants, B2B SaaS, Agency owners, etc)
WATCH THIS VIDEO:
Here’s what I sold, solely on LinkedIn
(with $0 VC money, 100% bootstrapped, no website and no real product created yet)
- AI Business Bootcamp - 3 day bootcamp on how to add ai into your marketing and sales process - https://marketingpros.ai/bootcamp
- Up sold/down sold AIMM
- Up sold/down sold AIMM
- AI Business Accelerator - https://marketingpros.ai/aiba (used this to build capital to fund product dev for my business)
- Up sold/down sold ai agent setups
- Up sold/down sold our all-in-one CRM
- Marketing Pros All-in-One CRM - https://marketingpros.ai/crm (SaaS)
- Up sold/down sold annual plans setups
- Up sold/down sold annual plans setups
- Influencer Marketing: A few sponsored posts but nothing major (prob around $10k+ came from influencer type posts) - I started declining a bunch of them after I saw how our offers generated us more revenue than promoting other tools
This is EXACTLY How I Sold It:
- I studied my content to find ideas of what to offer
- I micro-tested a low ticket offer
Once people joined, I surveyed them via email:
- Once I had idea validation, I built and pre-sold the AI Business Accelerator
- All I needed at this stage was an offer, a product page with payment processing capabilities, and 1 automated email confirming their purchase
- During the bootcamp, I made the offer and upsold a bunch of clients in bulk
- I sold it as a cohort so I could have control of client enrollment for the purposes of product development
- They funded the product development and they funded the market research of how to build the product to be useful specifically for them
- Product Fulfillment
- I set start date 2-3 weeks later so it gave me time to get initial stuff in place
- My job then became to always be 1 week ahead of where they needed to be in terms of content/deliverables promised
- Product Optimization
- I onboarded a second cohort, to test tweaks and everything
- OpenAI released GPTs → it made our process so much easier but we had to now transition the cohorts to simplifying it even more with new tech
- I extended beta testers for free so they could leverage the use of GPTs making our experience even better and easier
My Sales Process:
Organic Lead Gen:
Okay, great. But how did you generate leads?
I don’t have a big audience like you.
You don’t need a big audience to start.
I made my first $100k online with less than 400 followers on IG, and less than 1500 friends on Facebook.
You grow as you go.
Paid Lead Gen:
Ads: $2k for the ad agency,
To put things into perspective, I spent $1297.10 in ad spend testing budget, and $2k for the agency to run these ads
I generated 66,021 impressions (about 0.019 cents per impression)
3 bootcamp conversions each costing $432.37
Meaning, I lost approx $397 per lead on the front end (without factoring ad agency mgmt fees)
If you compare that to my organic traction, I generated 10x more impressions and $157k in revenue without having to run ads.
I also saved $12,464 in ad spend if I would’ve ran ads for the same amount of impressions at 0.019 cents per impressions – (not conversions)
Now Let’s Compare Organic To Cold Email:
Cold Email Service Provider #1
- $3k a year ago
- A few booked calls, not ideal leads, no sales
- Lost $3k for “testing”
Cold Email Service Provider #2
- $8k to get started ($5k setup fee)
- Took 3 months just to launch first campaign
- Campaign finally launched and its working
- This is still week 2 or 3 of the campaign so no major results to report here yet
- So far we’ve had 7 leads reply interested, but no booked calls or sales yet (response time from us was a big issue getting used to)
- We have one of the best cold emailers in the game so I’m confident this will be amazing once we dial in our processes to support the cold email
- The focus point though is that it took startup capital to launch this lead gen avenue for us.
- Posting content is free.
Sales Conversions:
→ 95% no sales calls:
- I did have a few calls that just wanted to jump on a 10-15 min call to confirm that it was a good fit for them or figure out special payment plans to fit their current situation
→ It was all done through content, sales funnels, automations outside of LinkedIn, and 1 bootcamp every 6 weeks.
- The key here is don’t sell multiple things at once.
- You don’t need multiple offers.
- You need one offer. Prove the offer. Scale it up.
- Everytime you introduce a new offer, you have to “start building from scratch”
- JUST ONE OFFER
Key Takeaways:
- Post organic content - it’s free and great testing grounds
- Pre-sell before you build - buildout proven offers otherwise you’ll waste time/money/resources building a stale product
- Focus on a Single Offer - stop trying to be 2024 era jeff bezos, start by acting like 1994 jeff bezos